NeoBrake Launches Matrix Wheel-End Components Website

//NeoBrake Launches Matrix Wheel-End Components Website

NeoBrake Launches Matrix Wheel-End Components Website

OAK CREEK, Wis.May 5, 2015 – NeoBrake Systems, Inc., a leading North American heavy-duty brake remanufacturer, announced the launch of, an ecommerce-equipped website dedicated to their Matrix line of superior-grade wheel-end replacement parts and lubricants, designed to introduce the Matrix sub-brand to an online audience and facilitate online sales for dealers and new customers.

A trusted reman brake supplier and formulator of highest-grade friction material since 1988, NeoBrake introduced the Matrix line of premium wheel-end components last year. is the first step to building awareness for these hardy high-quality replacement parts.

“We don’t sell around our dealers,” said NeoBrake CEO Rick Ballew. “This site is a marketing tool to better support their sales efforts, while helping us build our brand and steer more customers their way.”

The move to build came about after the new products were so well received by existing customers. According to Ballew, once the NeoBrake sales team was equipped with product samples, interest took off. The next step is to begin promoting the line through social media channels.

For more information, visit, call 1-888-411-9916, or contact Rick Ballew at

About NeoBrake

NeoBrake Systems, Inc. is a leading North American remanufacturer of heavy-duty brakes and formulator of world-class asbestos-free brake drum and air disc brake linings, as well as the marketer of superior-grade, performance-enduring Matrix wheel-end replacement parts and axle hub grease. NeoBrake operates throughout the continental United States, strategically locating warehouse distribution centers in highest volume regions to ensure 2-day deliver. Founded in 1988, NeoBrake is privately owned and headquartered in Oak Creek, Wisconsin—a Milwaukee suburb. For more information, visit or call 1-888-411-9916. Follow NeoBrake (@RemanUp) on Twitter.


By | 2016-10-17T20:58:21+00:00 December 16th, 2015|News|Comments Off on NeoBrake Launches Matrix Wheel-End Components Website