BETTER STOPS START WITH BETTER FORMULATIONS.
There’s a moment of truth each and every time a truck driver applies his or her brakes. Will they, or will they not fail? It’s not something they can take for granted, even if the motorists they share the road with do. Which is why we’ve gone the extra mile to formulate superior friction material.
NeoBrake is one of America’s last heavy-duty brake remanufacturers. We got here by remaining true to quality. Because our Founder & CEO Rick Ballew was a shop foreman before he was a company founder. The industry said asbestos brakes were out. So Rick set out to formulate the next best thing. He traveled the world to find just the right mix of raw ingredients to meet his unshakable expectations. Why? Because he didn’t take anything for granted.
The results are unparalleled.
NeoKinetic Friction Technology is the culmination of one man’s personal mission to build better asbestos-free brakes and improve braking performance under the most severe conditions. It’s thanks to him, and the tremendous team he surrounds himself with, that truckers and fleet operators today take to the roads with more confidence in their brakes.
Our formula is pretty simple: