NONSTOP SAFETY SINCE 1988.

“We Sell Safety” was our original slogan when we opened the doors back in October of 1988.  Plenty has changed since then but safety remains our number one priority.  Which is why you won’t find cheap filler ingredients in our friction material or wheel-end components.

We cater to fleets, operators and technicians who value premium-grade products at a decent price.  They share our confidence in knowing that safety advantages are inherent to authentically genuine parts.  You know, quality materials, built rock solid, and they seemed to last forever – that’s what drives us.

So why stop now? Been our formula for over 30 years.

The Latest at NeoBrake

An Open Letter to the Trucking Industry

April 16th, 2026|Comments Off on An Open Letter to the Trucking Industry

NeoBrake Founder and CEO Rick Ballew spent some time reflecting on his early days in the brake business and penned an open letter to the trucking industry noting the dramatic shifts in priorities. Sadly, product quality industrywide isn't what it used to be, but [...]

NeoBrake: One of America’s Last Brake Remanufacturers

April 16th, 2026|Comments Off on NeoBrake: One of America’s Last Brake Remanufacturers

Most trucking companies and owner operators don’t think twice about where their brakes come from. You need brakes, you call your parts guy or schedule a brake job, and off you go. But here’s something worth knowing. NeoBrake is one of the few remaining [...]

Thumbs Up

We stand by our products 100%. If there’s a problem, we’ll make it right.
Rick Ballew, CEO, NeoBrake
Cutting corners is the formula for inferior friction material. That’s not how we roll.
Jay Czuk, GM, NeoBrake
Runaway truck ramps are no place to park. Reman Up!
Kari Rueda, Operations, NeoBrake